Similar to the Roman thing, I want to start this line of conversation because I think it is one that people my age can connect with. Also: if you’re older, buy some stock with your pile of money based on my opinion because it will make you money. To start, I will never shoot anyone and I don’t own a gun. That said, with every swipe of the dozen pieces of plastic I use, I can take a shot with every purchase at the brands and companies I don’t like.

Locality is something my generation is very aware of, and it is a reaction against the way the world economy works. If you can do it as good or better locally, I’ll buy from you. The big transnational corporations know this, and they try to, ‘fake it’ but they really can’t compete with a local business when it comes to customer service and experience. We are a generation without labels, but very aware of them: liberal, conservative, trans-gender, gay and straight are all dirty words to us.

Some ideas never die though, you can’t fix stupid. If you come from a place of ignorance, we have no tolerance for you. Bigot is the new n***a. It doesn’t matter if you’re from the streets or the suburbs, everyone has the internet, and there is no excuse for stupid.

McDonald’s gets it, that’s why they are making their U.S. locations look like the ones in Europe. The food is still terrible, but for the money you can’t beat it. Apple and Google compete, and Microsoft is in the dark right now because we WANT to disconnect from our phones and computers: we’re all familiar with technology but we’re not all nerds. That little survey about how Apple people have more sex; it’s not a tough nut to crack.

So in the end, I’m not telling you to get free napkins from the fast food chains instead of Wal-Mart, that would be illegal. What I am saying is, if corporations can be citizens, citizens can separate a fool from his money.