For anyone looking to start a business or wondering why apple is so successful now, I can’t provide a mathematical reason, but I can provide a reason: Apple is a mega-corporation with the world’s best operating system, that is personable enough for the average person to not think of them as a, “corporate citizen.”
Every other company has sat around in a board room and asked the question: “How cheap can we do support?” Apple has asked the same question, but they must slap new-hires on each cheek first and say, “Do you get it?” When you talk to most people at Apple they may not know the answer, but they know the most appropriate way to lie to you, and thats almost as good.
The iPad 3 will be launching in a few weeks, and recently an Apple executive was quoted saying something very callous about it’s labor practices. Apple is sugar-coated-reality. Their products are sexy compared to any other computer manufacturer, and in an hour, I could teach anyone on this earth how to use one.
Not only that, but they are sexy and made in the exact location in China that all the other electronics companies, Apple has no incentive to improve its labor standards. Having worked a job for 80 hours a week in this country on forced overtime in the food production industry, I can tell you our standards aren’t much higher for worker rights than China in this economy, to quote Goodfellas, “Fuck you, pay me.”
Speaking of which, that is the best movie in its genre, and Mr. Scorsese made three of them; ‘Casino’ and ‘The Departed’ being the others. It tells you what the reality is: you can either make people feel good in your interaction on your good graces, or you can pay them. Apple pays their customer service more, because nobody wants to do customer service.
It doesn’t hurt that they have the best products.